Privacy Policy

Home Technologies Inc., doing business as Archetype Work ("Archetype," "we," "us," or "our"), makes a sensor device that clips to your monitor (the "Device") and a companion app for Mac (the "App") that measure workplace health and focus signals. This Privacy Policy explains what information we collect through the Device, the App, our website at www.archetype.work, and your purchases (together, the "Service"), how we use and share it, how long we keep it, and the choices you have.

The short version

• Camera images never leave your Device and Mac. Your Mac turns each image into measurements, such as blink rate and posture, in memory, then discards it. The Device keeps one image every 5 seconds on its own memory card until it restarts.
• The microphone never records. The Device reduces sound to a loudness level and three frequency bands. No audio is stored or sent anywhere.
• Your scores are calculated on our servers, so the measurements are uploaded to us.
• Nothing is sensed until you consent. We collect health and biometric data only after your separate consent in the App, and you can withdraw it at any time.
• AI features use outside AI providers. They process your data to answer you and do not train their models on it.
• We do not sell your information or use it for advertising, and we do not identify you from your face.
• You can see, export, or delete your data by emailing hello@archetypework.io.

1. Who we are

Home Technologies Inc., doing business as Archetype Work, 548 Market St #956573, San Francisco, California 94104. Email: hello@archetypework.io. We are responsible for the personal information described in this Policy.

2. How the Device and App handle sensor data

The Device has a near-infrared camera, a microphone, a distance sensor, a light sensor, and a temperature and humidity sensor. It connects to your Mac with a USB cable. This table shows where each kind of data is processed and what reaches our servers.

Data	Where it is processed	What reaches our servers
Camera images (grayscale, near-infrared)	Sent by cable from the Device to your Mac. The App analyzes each image in memory and discards it. The Device also saves one full image every 5 seconds to its memory card, where it stays until the Device restarts.	Never. Only the measurements listed in Section 3.2.
Sound	Reduced on the Device to a loudness level (decibels) and three frequency bands.	The loudness level and frequency bands. Audio is never recorded or sent.
Distance, light, temperature, humidity	Measured on the Device.	The readings.
Face and body measurements	Calculated by the App on your Mac from camera images.	The measurements.
Scores and insights	Calculated on our servers from the measurements and readings.	Stored with your account.
Mac activity	Recorded by the App on your Mac.	App names, website domains, and mouse activity counts. Page titles, full web addresses, and window titles stay on your Mac.
Calendar	Read by the App on your Mac.	Busy and free times only. Event titles, attendees, and notes stay on your Mac.

The App also keeps a local copy of your data on your Mac, including details that are never uploaded. The Device connects to the internet only to register itself with our servers, using its serial number, hardware identifiers, and software version, and to download software updates.

We do not use camera images or measurements to recognize who you are, and the Service has no face recognition. If other people appear in the camera's view, their images are handled the same way as yours: analyzed in memory on your Mac, kept on the Device only until it next starts up, never uploaded, and never used to identify them.

3. Information we collect

3.1 Information you give us

• Account: your name, email address, and profile photo, which we receive from Google when you sign in with your Google account. We never receive or store a password.
• Profile: your birth year, sex, and occupation, which you enter in the App.
• Orders and billing: your name, email address, shipping address, phone number if you provide it, order history, and Pro subscription status. Your card details are collected and stored by our payment processor, Stripe. We see only the card type, last four digits, and expiration date.
• Preorder list: your email address when you reserve a Device on our website.
• Messages and feedback: emails, support requests, and feedback reports. A feedback report sent from the App automatically includes information about your Mac and Device and the last 60 lines of the App's log, plus any screenshots or screen recordings you attach.
• Chat: messages you send in the App's chat, and "memories" the AI saves about you, such as your goals and preferences.
• Research: information you provide in a research study you have separately agreed to join.

3.2 Sensor, health, and biometric data (only after your consent)

• Face and body measurements, calculated on your Mac from camera images: estimated probabilities of seven facial expressions of emotion; heart rate and breathing rate estimated from the camera image; body pose landmarks (the positions of points such as your head and shoulders); and eye openness and blink rate.
• Sound: loudness in decibels and the share of sound in three frequency bands.
• Environment: your distance from the screen, light level and color, temperature, and humidity.
• Scores and insights: your health, focus, capacity, eye strain, posture, and stress scores, and the insights we generate from them.

Some of this is health information, and some is biometric information under certain laws, such as the measurements derived from your face and body. We treat all of it as sensitive personal information, whether or not a law requires it.

3.3 Information from your Mac

• Activity: the name of the app you are using, the website domain (such as github.com) open in Safari or Chrome if you give the App macOS Automation permission, and counts of mouse clicks, scrolling, and movement. We do not monitor your keyboard or read your screen, and we do not upload page titles, full web addresses, or window titles.
• Calendar: with your macOS Calendar permission, the App reads when you are busy or free. Event titles, attendees, and notes stay on your Mac. Calendar features can create and update events in a calendar named "Archetype" on your Mac.
• Location: if you allow macOS Location Services, your precise location; otherwise, your approximate location based on your IP address. We use it to get local weather and outdoor air quality, and we store it with your readings.
• Device and technical information: the Device's serial number and hardware identifiers (such as its network address), model, and software version; your Mac's operating system and App version; your IP address; and diagnostic logs.

3.4 Information from integrations you connect

• Granola: your Granola API key, and the meeting notes and transcripts we import, which may include other people's names and what they said. We use AI to generate insights from them.
• Slack: permission to set your Slack status and Do Not Disturb. We use it only for that.

3.5 Our website

Our website does not use cookies, analytics, or advertising trackers. Our hosting provider records technical information, such as IP addresses and browser type, to deliver and secure the site. When you preorder, we collect your email address.

3.6 Information from others

• Google: your name, email address, and profile photo when you sign in.
• Stripe: payment confirmation and billing status.
• Shipping carriers: delivery status.

4. How we use information

• Provide the Service: run the Device and App, calculate your scores and insights, sync your account, and provide chat, briefs, and other features.
• AI features: send the data each feature needs to our AI providers (Section 6) to generate responses, summaries, and insights.
• Orders and billing: process payments, ship Devices, handle cancellations, returns, refunds, and warranty claims, and manage Pro, including the email before free Pro ends.
• Support and improvement: answer questions, investigate problems you report, and improve the Service, including the algorithms that calculate your scores.
• Communications: send service, order, and billing messages and, unless you opt out, product updates and marketing. You can unsubscribe from marketing at any time using the link in any marketing email.
• Research: use de-identified or aggregated data in research and publications. We use identifiable data in a study only with your separate consent to that study.
• Security and legal: keep the Service secure, prevent fraud and abuse, and comply with the law.

What we do not do:

• We do not sell your personal information or share it for targeted advertising.
• We do not use sensor, health, or biometric data for advertising or to identify you.
• We do not use your identifiable data to train AI models, and our AI providers do not train on it. If we ever want to, we will ask for your separate consent first.
• We do not make decisions about you that have legal or similarly significant effects based only on automated processing.

5. Your consent

Before the Device collects any sensor data, the App asks for your explicit consent to collect and use your health and biometric data as described in this Policy. This consent is separate from accepting our Terms of Service and this Policy. The Device's sensing and the App's data collection start only after you give it. Each person who uses the Device gives their own consent under their own account.

We also ask you separately before:

• using macOS Location Services, Calendar, or Automation, which you can turn on or off at any time in macOS System Settings;
• adding you to a cohort leaderboard (Section 6);
• connecting an integration;
• including you in a research study.

Withdrawing consent. You can withdraw your consent at any time by emailing hello@archetypework.io. To stop sensing right away, unplug the Device. After you withdraw, we delete the health and biometric data we hold about you within 45 days. Withdrawing consent does not affect processing that happened before you withdrew it.

6. How we share information

We share personal information only as described here.

Service providers. These companies process information on our behalf, under contracts that limit their use of it to providing services to us.

Provider	What they do for us	What they receive
Amazon Web Services	Cloud hosting, databases, and file storage (Ohio, US).	All information we store.
Amazon Bedrock (AWS), running Anthropic's Claude models	Main AI provider for chat, daily briefs, day narration, and insights (Oregon, US).	The data each AI feature needs, which can include your scores and measurements, Mac activity, calendar busy times, profile, AI memories, chat messages, and imported meeting notes.
OpenAI	Backup AI provider, used only when Amazon Bedrock is unavailable.	The same data as Amazon Bedrock, for that request.
Google	Sign in with Google.	Your sign-in request.
Stripe	Payments and subscription billing.	Name, email address, billing details, card details, and purchase amounts.
Brevo	Preorder list, marketing, and service emails.	Email address, name, and whether you open our emails.
CrabNebula	Delivers App updates.	IP address and App version.
Slack	Our internal workspace, where feedback reports arrive, and our private customer community.	Feedback reports with your email address and up to two attached screenshots or screen recordings, and your posts if you join the community.
Linear	Tracks bugs we find in feedback reports.	Contents of feedback reports.
Vercel	Hosts our website.	IP address and browser information.
Shipping carriers	Deliver Devices and returns.	Name, shipping address, and phone number if you provided one.

AI providers. We send each AI request only the data that feature needs. Amazon Bedrock and OpenAI process it to return a response to us and, under their terms for business customers, do not use it to train their models. OpenAI may keep request data for up to 30 days to check for abuse before deleting it.

Weather and location services. To show local weather and air quality, the App sends a location to MET Norway (weather) and OpenAQ (air quality). If precise location is off, it first asks ipapi.co to estimate your location from your IP address. These requests come from your Mac, so these services also see your IP address, but they do not receive your name, email address, or sensor data.

At your direction:

• Cohort members: if you join a cohort, its members see your name (or, if you have not set one, the first part of your email address), your profile photo, and your Health, Focus, and Capacity scores. You can leave at any time.
• Integrations you connect, such as Granola and Slack.
• Research partners, if you agree to take part in a study. Otherwise, they receive only de-identified or aggregated data.

Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred to the buyer or successor, who must continue to honor this Policy.

Legal reasons. When required by law, subpoena, or court order, or when needed to protect the rights, property, or safety of our users, the public, or us.

Our team. Authorized members of our team can access your information when needed to provide support, fix problems, and improve the Service. They are bound by confidentiality obligations.

We do not sell your personal information, share it for cross-context behavioral advertising, or sell, lease, or trade biometric information. We have not done any of these in the past 12 months.

7. Where we store information

We store and process your information in the United States, on Amazon Web Services in Ohio, with AI processing in Oregon. Our other service providers may also process it in the United States.

8. How long we keep information

Information	How long we keep it
Camera images	Never uploaded. On your Mac, analyzed in memory and discarded. On the Device, one image every 5 seconds is saved to its memory card and erased the next time the Device starts up, for example after you unplug it and plug it back in.
Audio	Never recorded.
Sensor, health, and biometric data, and scores	While your account is open and your consent is in place. Deleted within 45 days after you delete your account or withdraw consent, and automatically after 12 months without any use of the Service.
Account, profile, chat history, AI memories, and integration data	While your account is open. Deleted within 45 days after you delete your account. Chats you delete disappear from the App right away; we keep the deleted copy for at least 30 days before permanently erasing it.
Feedback reports	Kept as long as needed to fix the problem you reported. Each report, with up to two of its screenshots or screen recordings, is posted to our internal Slack workspace and may be copied to our bug tracker. Attachments in our own file storage are deleted after 90 days.
Server logs	14 to 30 days.
Database backups	Up to 35 days. Deleted data can remain in backups for up to 35 days before it is overwritten.
Orders, payments, and consent records	As long as tax, accounting, and consumer protection laws require, generally up to 7 years.
Preorder and marketing list	Until you unsubscribe or ask us to delete it.

We may keep de-identified or aggregated data that can no longer be linked to you.

9. Biometric information

This Section is our public policy for biometric information.

• What it covers: the face and body measurements listed in Section 3.2. We do not create face templates or use these measurements to identify anyone.
• Consent: we collect biometric information only after your consent under Section 5.
• No sale: we do not sell, lease, trade, or otherwise profit from biometric information. We disclose it only to service providers acting on our behalf (Section 6), when required by law, or with your consent.
• Retention and destruction: we permanently destroy biometric information at the earliest of 45 days after you delete your account, 45 days after you withdraw consent, or 12 months after your last interaction with the Service. Copies in backups are overwritten within a further 35 days.
• Security: we store, transmit, and protect biometric information with a reasonable standard of care, at least as protective as the way we protect our other confidential and sensitive information.
• Incidents: if a security incident may have compromised biometric information, we will investigate, contain it, and notify affected users and authorities as required by law.

10. Your rights and choices

Everyone who uses the Service has these rights, whichever state they live in:

• Access and export: get a copy of the personal information we hold about you, in a portable format.
• Correction: ask us to correct inaccurate information.
• Deletion: ask us to delete your account and your data.
• Withdraw consent: as described in Section 5.
• Marketing: unsubscribe at any time.
• Permissions and sharing: turn Location Services, Calendar, and Automation permissions on or off in macOS System Settings, leave cohorts, and disconnect integrations.

How to make a request. Email hello@archetypework.io from the email address on your account, with "Privacy request" in the subject line. We may verify your identity by confirming the request from that address, or ask for more information if needed. You may use an authorized agent, and we may ask for proof that the agent is authorized. We respond within 45 days. If we need more time, up to 45 more days, we will tell you why.

Appeals. If we decline your request, you can appeal by replying to our decision. We will respond within 45 days. If you disagree with the outcome, you may contact your state attorney general.

We will not discriminate against you for exercising your rights.

11. Additional information for California residents

This Section gives the disclosures required by the California Consumer Privacy Act ("CCPA") and other California laws. We make them available to all users.

Categories of personal information. In the past 12 months, we collected the following categories. We use them for the purposes in Section 4, keep them for the periods in Section 8, and disclose them for business purposes to the recipients listed below.

CCPA category	Examples	Disclosed for business purposes to
Identifiers	Name, email address, shipping address, IP address, Device serial number and hardware identifiers.	Service providers; shipping carriers.
Customer records	Name, address, phone number, and payment card (held by Stripe).	Service providers.
Characteristics of protected classifications	Age (birth year) and sex.	Service providers, including AI providers.
Commercial information	Orders and Pro subscription history.	Service providers.
Biometric information	Face and body measurements (Section 3.2).	Service providers (hosting and AI).
Internet or other electronic network activity	App names, website domains, mouse activity counts, calendar busy times, App usage, and logs.	Service providers (hosting and AI).
Geolocation data	Precise or approximate location.	Service providers; weather and location services.
Sensory data	Screenshots and screen recordings you attach to feedback reports. We do not collect camera images or audio recordings.	Service providers.
Professional information	Occupation, and meeting notes you import.	Service providers, including AI providers.
Inferences	Health, focus, and capacity scores, insights, and AI memories.	Service providers, including AI providers; cohort members if you join a cohort.
Sensitive personal information	Health information, biometric information, and precise geolocation.	Service providers (hosting and AI).

Sources. You, your Device and Mac, Google, Stripe, Granola (if you connect it), and shipping carriers, as described in Section 3.

No sale or sharing. We do not sell or share personal information as the CCPA defines those terms, and we have not done so in the past 12 months. We have no actual knowledge of selling or sharing the personal information of anyone under 16.

Sensitive personal information. We use and disclose sensitive personal information only to provide the Service you ask for, to keep it secure, and for other purposes the CCPA permits. We do not use it for other purposes, so we do not offer a separate right to limit its use.

Your California rights. You have the right to know what personal information we collect, use, and disclose, and to get a copy of it; to delete it; to correct it; and not to be discriminated against for exercising these rights. Section 10 explains how to make a request.

De-identified data. We keep and use de-identified data without attempting to re-identify it, and we require anyone we share it with to do the same.

Shine the Light. We do not disclose personal information to third parties for their own direct marketing purposes.

Do Not Track and Global Privacy Control. We do not track you across other websites or allow third parties to do so through the Service, so our website does not change its behavior in response to Do Not Track signals. We treat a Global Privacy Control signal as a request to opt out of the sale or sharing of your personal information, which we do not do.

Notice at collection. This Policy serves as our notice at collection. We link to it wherever we collect personal information.

12. Security

We protect your information with administrative, technical, and physical measures, including encryption in transit and at rest, and access limited to team members who need it. No system is completely secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by law.

13. Children

The Service is not intended for anyone under 18, and we do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it.

14. Where the Service is available

The Service is offered only in the United States. It is not available to residents of Illinois, Nevada, or Washington.

15. Changes to this Policy

We may update this Policy and will post the new version with its effective date. For material changes, we will notify you by email or in the App at least 30 days before they take effect. Before we use health or biometric data in a materially different way, we will ask for your consent again.

16. Contact

Questions or requests: hello@archetypework.io, or Home Technologies Inc., 548 Market St #956573, San Francisco, California 94104.